Researcher · OpenAI · 2026
Resigned over ChatGPT advertising plans. Wrote a New York Times op-ed warning that OpenAI would exploit users' intimate conversational data to serve targeted ads.
A New York Times guest essay announcing Hitzig's resignation from OpenAI over the launch of advertising inside ChatGPT. She argues that ChatGPT holds an unprecedented 'archive of human candor' — users' medical fears, relationship struggles, and career anxieties — and that advertising built on that archive creates potential for manipulating users 'in ways we don't have the tools to understand, let alone prevent.' Her central warning: 'the company is building an economic engine that creates strong incentives to override its own rules.'
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Advertising in ChatGPT will create manipulation incentives OpenAI cannot govern
“Advertising built on that archive creates a potential for manipulating users in ways we don't have the tools to understand, let alone prevent.”