Zoe Hitzig

What happened

Resigned over ChatGPT advertising plans. Wrote a New York Times op-ed warning that OpenAI would exploit users' intimate conversational data to serve targeted ads.

Key Publications

• OpenAI Is Making the Mistakes Facebook Made. I Quit.⤴

  The New York Times·Feb 2026·essay

  A New York Times guest essay announcing Hitzig's resignation from OpenAI over the launch of advertising inside ChatGPT. She argues that ChatGPT holds an unprecedented 'archive of human candor' — users' medical fears, relationship struggles, and career anxieties — and that advertising built on that archive creates potential for manipulating users 'in ways we don't have the tools to understand, let alone prevent.' Her central warning: 'the company is building an economic engine that creates strong incentives to override its own rules.'

Forecasts & Warnings

0 open forecasts · 0 warnings and contemporaneous claims · 1 record under review

• Open

  Advertising in ChatGPT will create manipulation incentives OpenAI cannot govern

  “Advertising built on that archive creates a potential for manipulating users in ways we don't have the tools to understand, let alone prevent.”